Precious time

We all wish we had more time to do the things we want to do and time has become a precious commodity and something we…

Welcome to the team, Mary

Reflecting the growing demand for human factors and development strategy services, we are delighted to welcome Mary Goode to our team. Mary, a Human Factors…

Instructions, what are they good for?

Absolutely nothing, if no one reads them. The view of many people when they encounter a new gadget and its instructions is “Do I have…

New eBook – How humans factor

Launched at the Drug Delivery Summit in Berlin on 17 September 2013, our new e-book explores the benefits of focusing on usability when you’re designing…

Aiming for the stars

  The most interesting and memorable presentations tell stories, infused with the speaker’s passion and real-life experiences.  Check out Al Gore’s TED presentation to see…

The other side of the fence

Maybe you’ve visited exhibitions, attended industry conferences. Ever wondered what it’s like to be an exhibitor? My working life has seen me visit lots of…