New eBook – How humans factor

Launched at the Drug Delivery Summit in Berlin on 17 September 2013, our new e-book explores the benefits of focusing on usability when you’re designing…

Darn users!

I’m visiting Berlin in September, a city I’ve never even thought of travelling to before.  Apart from a chance to see somewhere new, I have…

Aiming for the stars

  The most interesting and memorable presentations tell stories, infused with the speaker’s passion and real-life experiences.  Check out Al Gore’s TED presentation to see…

The other side of the fence

Maybe you’ve visited exhibitions, attended industry conferences. Ever wondered what it’s like to be an exhibitor? My working life has seen me visit lots of…

The train at platform 9 and 3/4

We’ve been on a road trip recently, sharing a way of encapsulating the key steps of device development that has been attracting “rave reviews”. I’d…

4 steps to (device) heaven

After I wrote about the MDA’s approach to device development (here’s the post), several people emailed me to find out more. Perhaps, like them, you’re…

Millions struggle with medicine leaflets

Amongst the usual morning conversation, a brief item on BBC Breakfast caught my ear. “Apparently,” the presenter said, “millions of people are unable to read…

Adding eggs to your cake mix

Eggs play a very important role in a cake mix. Eggs provide some of the structure that holds the cake together. The yolk makes it…