Get the right people together, in the right place, at the right time, with a shared idea and a similar outlook.

It’s amazing how quickly something can grow from that crucible.

It’s just 90 days since we were in the right place, at the right time, with three other groups who have a similar outlook.  Last week, the Medical Devices Alliance was born.  Less than ninety days to set up an alliance – perhaps that sounds quick.  It doesn’t stop there.

MDA press release photo We’ve put our heads together in the alliance, shared our knowledge of what works well, and what doesn’t, from the perspectives of quality, design, engineering, marketing, risk, suppliers, usability and clinical …


… the result could perhaps be described as Medical Device Development 2.0.  We think it’s a straightforward approach;

Define – Develop – Industrialise – Launch

How can you encapsulate the key steps of device development in this four stage eraser smallprocess?  I’ve been working (with help and feedback from our team) on an idea for an eye-catching, simple way of knitting together the key disciplines to see the whole picture. It’s an idea that draws upon something familiar.

In the past week, we’ve been on a brief road trip to share it with a select group of companies.  What we saw on the trip – people grasping the concept very quickly; nodding heads and smiling faces are common responses, before asking if they can have a copy.

Now to put the finishing touches to the picture and get it published, coming soon to this blog.

At the core of the MDA there’s Three Circles, University Hospital of North Staffordshire, Haughton Design and  Linki.  We’re working with 5 other organisations right now to iron out how they will fit in the mix.

Exciting times!